Website management and local SEO for RV parks
A park website should not sit untouched for an entire season. FillMyPark keeps the website working and updates the information campers depend on. It also improves the pages Google uses to decide where the park appears in search results.
This is a managed service. Park staff do not have to learn SEO, maintain plugins, monitor Search Console, or figure out what page should be improved next.
Free review of the park's website, Google visibility, and most important search opportunity. No obligation.
Who this is for
Parks with an existing website that needs steady attention: updates that keep getting postponed, technical issues nobody diagnoses, and search visibility nobody measures. It is maintenance and improvement of what exists. A park that needs a complete redesign or a brand-new site is a separate, quoted project. That boundary is stated plainly in the exclusions below.
What the onboarding fee covers
The one-time onboarding process establishes the website and search baseline.
- Complete website and technical SEO audit
- Google Search Console configuration or review
- Google Analytics configuration or review
- Website backup and security review
- Mobile usability and page-speed review
- Broken-link and booking-path inspection
- Keyword and competitor research
- Google Business Profile audit
- Local citation consistency check
- Initial list of prioritized improvements
What lands every month: website management
- Website uptime, security, and performance monitoring
- Website backups
- WordPress, theme, and plugin updates when applicable
- Booking link and contact-form checks
- Broken-link monitoring
- Image compression and basic performance improvements
- Up to 60 minutes of website content changes
- Updates to rates, amenities, policies, photographs, and seasonal information when supplied by the park
What lands every month: local SEO management
- Technical SEO monitoring and corrections
- Google Search Console monitoring
- Local keyword and competitor tracking, up to 20 tracked search terms
- Page-title, description, heading, and internal-link improvements
- Local search and campground keyword optimization
- Citation consistency monitoring
- Indexing and sitemap monitoring
- One prioritized content improvement each month
The monthly content improvement may be a new search-optimized article or a new local attraction or destination page. It may be a new campground service or amenity page, a substantial update to an existing page, or seasonal content targeting current booking demand.
FillMyPark selects the improvement with the strongest search opportunity each month. The experience behind that judgment, websites since 1995 and a digital agency since 2016, is laid out on the About page.
AI search visibility, included
Park information gets made crawlable, sourceable, and consistent across the website, the Google Business Profile, and structured data. Content gets written answer-first, so a question a camper or an AI assistant asks meets a direct answer.
How the park appears in AI-assisted search gets monitored as part of the monthly work. No provider can guarantee placement in an AI-generated answer, and this page will not pretend otherwise.
Get My Free Website & Search Audit
Google Business Profile Management, included
This package includes the existing Google Business Profile Management service in full.
- Two to three fresh photographs posted monthly
- Four Google Posts monthly
- Review replies
- Seasonal and holiday hours checks
- Category, amenity, and description maintenance
- Monitoring for missing or inaccurate information
A park already paying for the $97 Google Profile add-on receives credit for that service when upgrading. The same work is never billed twice.
Monthly reporting
The park receives one plain-language report covering:
- Website work completed
- SEO changes made
- Content created or updated
- Google search impressions and clicks
- Keyword movement
- Website traffic
- Booking-link or inquiry activity when tracking is available
- The next improvement FillMyPark recommends
What is not included
- A complete website redesign
- Building a new website
- Unlimited website edits
- Reservation-system subscription fees
- Custom reservation-system development
- Professional photography or video
- Paid Google or Meta advertising
- Advertising spend
- Major malware recovery
- Ecommerce development
- Custom software integrations
- Guaranteed rankings, traffic, or bookings
Major website projects and new website builds are quoted separately. Third-party software, premium plugin, hosting, or reservation-system fees are billed separately when required and approved by the park.
Which of the four website services this is
FillMyPark sells four things that all touch a park website, and the names blur. This one is the ongoing managed package. Here is the distinction, so nobody buys the wrong one.
| Service | What it is | Buy it when |
|---|---|---|
| Website & Local Search Management (this page) |
The ongoing monthly package: the site kept working and improved for search, with the Google profile service included in full | The site is sound and you want steady monthly progress at a fixed price |
| RV Park SEO | The search work itself, quoted to the park's competition and site condition | Search visibility is the specific problem, and the scope is bigger or smaller than the package |
| Website Maintenance | Upkeep only: backups, security, updates, uptime, forms, booking links, seasonal accuracy. No search work | The site works and just needs keeping accurate and safe |
| Website Design | A new site, built around mobile booking and rig fit, with redirects planned before design starts | The current site cannot do the job, whatever is spent maintaining it |
If it is unclear which applies, the website scorecard settles it in about ten minutes without talking to anybody. The free audit will also say so plainly when the honest answer is a cheaper option.
What it costs
The price is $499 per month, plus a one-time $499 onboarding fee. Month to month, no long-term contract, and cancellation at any time.
Most parks should evaluate SEO performance over at least 90 days, because search visibility builds over time.
With Review Automation and the AI Receptionist added, everything runs together as Full Park Growth at $849 a month. That is $148 less than buying the included services separately.
The audit comes first
No purchase happens before the free Website & Search Audit. It reviews the park's website, Google visibility, and most important search opportunity.
If nothing is worth fixing, the audit says so, and that answer costs nothing.
Questions parks ask about website and SEO management
What does the one-time onboarding fee cover?
It establishes the baseline. That means a complete website and technical SEO audit, plus Search Console and Analytics configuration or review. It also covers a backup and security review, keyword and competitor research, a Google profile audit, a citation check, and a prioritized improvement list. It is charged once per park.
Does this package include Google Business Profile management?
Yes. The full Google Business Profile Management service is included: two to three photos, four Google Posts, review replies, hours checks, and category upkeep every month. A park already paying for that add-on receives credit for it when upgrading, so the same work is never billed twice.
How fast does local SEO show results?
Search visibility builds over time, and no ranking, traffic, or booking outcome is guaranteed. Most parks should evaluate performance over at least 90 days. The monthly report shows the work completed, search impressions and clicks, and keyword movement, so progress gets measured rather than promised.
The other systems
Getting found, getting answered, and keeping every camper-facing surface current.
Review & Reputation Automation
The recommended starting point. Every eligible guest asked automatically, the past-guest list worked through, every review answered.
See the Review Management serviceAI Receptionist
Answers every call in the park's name, 24 hours a day, captures the whole inquiry, and sends a written summary.
See the AI Receptionist serviceFull Park Growth
Every system in one package: reviews, calls, the Google profile, and the website improving in search every month.
Compare the pricingFind out what the website is costing first.
The audit is a free review of the park's website, Google visibility, and most important search opportunity, in plain language. No obligation, by email, within one business day.
Prefer email? Write to info@fillmypark.com