Score the park website in about ten minutes

Open the park website on a phone, not a desktop, and work down this list. Using a phone matters: most of what goes wrong on a park website is invisible on a large screen.

Tick only what is genuinely true today. A scorecard filled in optimistically produces a comfortable number and no useful information.

Mobile

Most camper traffic is on a phone, often on weak signal.

• The site is readable on a phone without pinching or zooming.
• The booking action is visible without scrolling.
• Buttons and links are big enough to tap accurately.
• The phone number dials when tapped.
• Nothing important sits inside a wide table that scrolls sideways.

Booking call to action

A camper who has decided should never have to hunt for how to book.

• A clear booking action appears on the home page above the fold.
• The same action repeats on the sites and rates page.
• The booking link works today, tested by following it.
• Dates the camper already chose carry across to the booking system.
• The booking destination still looks like the park, not a stranger.

Rates

A marketplace listing shows a price. A site that says "call for rates" loses that comparison.

• Current rates appear on the site as numbers.
• Rates are shown for nightly, weekly and monthly stays where offered.
• Extra charges are stated: electricity, pets, extra vehicle, extra guest.
• Rates are text on the page, not an image of a table.
• Rates match what the reservation system charges.

Site types

Rig fit is a hard filter. A camper who cannot confirm it usually leaves.

• Each site type is described separately.
• Maximum rig length is stated for each type.
• Hookups and amp service are stated.
• Pull-through and back-in sites are identified.
• Surface is described: gravel, grass, concrete.

Amenities

Campers filter on these, and a wrong entry becomes a complaint at check-in.

• Amenities are listed somewhere scannable rather than buried in prose.
• Anything seasonal is marked as seasonal.
• Internet is described honestly rather than promised.
• Pet rules appear, including any limits.
• Nothing is listed that the park no longer offers.

Map and directions

Arriving with a long rig is a real problem the site can solve in advance.

• A park map shows the layout and site numbering.
• Directions state the recommended approach for a large rig.
• Any route to avoid is named, with the reason.
• The entrance is identified as distinct from the property centre.
• Late arrival and gate access are explained.

Photos

Campers judge on these before anything a park writes about itself.

• Photographs show the actual park, not stock imagery.
• Each site type is pictured.
• Restrooms and showers are shown.
• Photos reflect the park as it is now, after any recent changes.
• Images are compressed rather than uploaded straight from a camera.

Speed

A camper with a marketplace tab open will not wait for a photo gallery.

• The home page becomes usable within a few seconds on a phone.
• Images have set dimensions so the layout does not jump while loading.
• The site works on a weak connection, not only on office wifi.
• No single image is many megabytes.

Contact

Some campers will not book without asking a question first.

• A phone number appears on every page.
• An email address or contact form is available.
• The contact form has been tested by submitting it this season.
• Office hours are stated, including gate hours if they differ.
• Someone answers, or voicemail gives a useful instruction.

Local search

This is what connects the site to how campers actually find parks.

• The park name, address and phone match the Google listing exactly.
• The town and region appear in readable text, not only in an embedded map.
• Separate pages exist for sites and rates, amenities, and directions.
• Page titles describe the page rather than repeating the park name.
• There is at least one genuine page about the area worth visiting for.

Tracking

Without this, no change to the site can be judged afterwards.

• Analytics is installed and recording.
• The site is verified in Google Search Console.
• Links from the Google listing carry tracking tags.
• Someone looks at the numbers at least quarterly.

What the score means

The bands below describe what the checks found. They are not a prediction about rankings or bookings, and no score on this page should be read as one.

What this scorecard cannot see

It checks what is on the site. It cannot tell you whether campers are finding the site at all, which is a search question rather than a website question. It cannot measure real load times on the roads your campers are actually driving. And it cannot tell you whether the park's Google listing agrees with the site, which is a common and invisible source of trouble.

Those are the parts the free audit covers, because they need looking up rather than ticking.