RV park marketing resources

Occupancy is several different problems

Owners describe a single goal, which is filling more sites. In practice that splits into problems that barely overlap, and treating them as one is why generic advice disappoints.

Weekend demand in season is usually a visibility and reputation problem, because campers are choosing between parks that all have space. Midweek is a demand problem, because the people who would fill it are working. Shoulder season is a reason-to-come problem. Long-term and monthly sites are a completely separate market with its own search behaviour and its own buyers.

A park with full weekends and empty Tuesdays does not need more visibility. It needs a different guest.

The long-stay market most parks under-serve

Monthly, seasonal and extended-stay guests are the steadiest revenue a park can have, and they are consistently the least marketed to.

Snowbirds book far ahead and stay for months. Traveling workers and project crews need availability near a job site and care about reliable power and internet more than about a pool. Remote workers care about the same things for different reasons.

These people search differently, decide differently and stay far longer. Most park websites do not have a page that speaks to any of them, which means the searches go somewhere else.

Direct bookings are worth more than the rate suggests

A booking that comes through the park's own site rather than a marketplace keeps the commission and gives the park the guest's contact details. That second part compounds, because a past guest is the cheapest future booking a park will ever get.

Getting there is not about hiding from marketplaces. It is about being the easiest path once a camper has decided on the park: clear rates, a booking button that works on a phone, and a reason to come back directly next time.

What this hub will not tell you

No invented industry averages. Plenty of published figures exist about what campers spend and what a missed booking costs. We do not have sources for most of them, so they do not appear here.

No fabricated case studies either. FillMyPark is a young business, and where a guide needs an example it uses one that is clearly labelled as hypothetical. When there are real client results to publish, they will be published with dates, numbers and limitations attached.

The editorial policy sets out how this material is researched and who reviews it.

What things cost

Marketing pricing in this industry is opaque, and owners are routinely quoted numbers with no way to judge them.

So the cost pages here lay out the whole market: doing it yourself, an employee, a freelancer, software, a general agency and a specialist. Our own prices sit in those comparisons alongside the options cheaper than us. A comparison that only flatters the publisher is not a comparison.

Where to start

For the whole subject end to end, read the complete RV park marketing guide. To plan a year, use the marketing plan template. To sanity-check a budget, use the budget calculator. To understand what to pay, read what RV park marketing costs.

Start here

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