RV park marketing agencies, compared
Seven firms, each checked on its own website today. No rankings, no scores, and no pretending we are not one of them.
Read this before the list. FillMyPark is an RV park marketing company. We are on this page, and we wrote this page. That is a conflict of interest, and no wording removes it.
So there are no rankings here and no scores. A company cannot credibly rank itself against its competitors, and any page that does is a sales page wearing a comparison costume. What follows is what each firm says it does, checked on its own site, in alphabetical order.
Every entry below was verified on 29 August 2026 by reading each company's own website. Nothing here comes from a directory, a listicle, or one agency's page about another. Where a firm publishes prices, they are quoted. Where it does not, that is stated rather than guessed at.
Service lists and prices change. Check the current site before deciding anything.
Insider Perks
The broadest offering on this list. Insider Perks positions itself as an outdoor hospitality intelligence company rather than only an agency, combining industry data, AI tooling and marketing services.
Its site describes four strands. AI phone, email and chat agents trained on a property. Original research, including an outdoor hospitality pricing report and a price index. Marketing across Google Ads, SEO and paid social. And operational automation such as review responses and abandoned cart recovery.
A packaged offering called CampVantage bundles strategy sessions, data and AI tools. Brian Searl is named as the fractional CMO and CTO in that package.
Likely suits: larger operators and groups who want data and AI alongside marketing. Pricing: not published; a strategy call is the entry point.
Indio by Big Rig Media
A platform rather than a service list. Indio combines reservation management, marketing and website development in one product. Its site names Big Rig Media and Indio as registered trademarks of Enterstate LLC.
Its outdoor hospitality portfolio leans heavily toward multi-property operators and resort groups. The company also serves manufactured housing, private aviation and private equity, so outdoor hospitality is one vertical among several. Offices are listed in La Quinta and Toluca Lake, California.
Likely suits: resort groups and multi-park operators wanting bookings and marketing in one system. Pricing: not published.
Kickstart Collective
The only firm on this list that publishes prices, which is worth noting on its own.
Its RV park page lists two packages. The Teton package at $13,500 covers a five-page website with booking integration, SEO, copywriting and on-site photography. It adds a branding package and a brand video with two social videos. The Sequoia package at $10,500 covers the website and a brand video without the branding package. Additional video, photography, branding and campaign work is offered separately. The company is based in Wilmington, North Carolina, and also markets to dental practices.
Likely suits: a park wanting a defined project with a known cost, particularly one needing brand and video work. Pricing: published, as above.
King Willy Camping
The widest service menu of the seven, weighted toward things a park can see.
The site lists booking websites, web design, mobile apps and a loyalty programme. Also social media, Google Ads, SEO, branding, photo and video, 360 photos, campground maps and AI chat bots. Campground maps and 360 photography are unusual on this list and are genuinely park-specific. Contact details point to King Willy Studios, with a New Jersey telephone number.
Likely suits: a park wanting visual and interactive work such as maps, 360 tours or an app. Pricing: not published.
NetSource Media
The longest history here. The site states the company launched the first RV classifieds website in 1995 and has worked in outdoor recreation since.
It offers website design on its own content management system, search engine marketing, digital marketing, social media, local search and website maintenance. Outdoor hospitality sits alongside RV, marine, powersports and trailer dealerships, so campgrounds are one of several markets. It lists Google Partner and Meta certifications, and is based in Ocala, Florida.
Likely suits: a park that wants one established full-service supplier with a long track record. Pricing: not published; a demo is the entry point.
RV Park Marketing Studio
Operated by Clarity Marketing Studio LLC in the San Francisco Bay Area, with the site stating the parent business has run since 1999.
The model is a proprietary website platform, called Foundation, sold as three monthly plans rather than a one-off build. The site describes seasonal content structures, amenity and site-type pages, a built-in FAQ system and local SEO architecture. It says the websites are built to work alongside existing reservation systems, naming Newbook, Campspot, RoverPass and Firefly. The company also runs real estate and multifamily studios.
Likely suits: a park wanting a purpose-built website plus ongoing support on a monthly plan. Pricing: three plans described, with figures on its own website plans page rather than the overview.
STRYDE
The most narrowly focused of the seven, and deliberately so.
Its RV park site lists four services and no others: SEO, maps optimisation, Google Ads, and AI search optimisation. There is no website build, no branding and no social media management in the menu. The site says a park can pick one service or any combination.
Likely suits: a park that already has a decent website and wants search and paid traffic handled. Pricing: not published; the entry point is a free marketing plan.
FillMyPark
Ours, listed here because leaving it out would be worse.
We sell four things. Review and reputation automation at $149 a month, with a one-time $75 setup. An AI receptionist at $349 a month. Google Business Profile management at $97 a month. And website and local search management at $499 a month, with a one-time $499 onboarding.
Every price is on the pricing page rather than behind a form.
Where we are weaker than several firms above. We are the newest company on this page and have the shortest track record. We publish no client portfolio. We are email-only, with no telephone support line. We do not run Google Ads or paid social. We do not do video production, photography, branding, mobile apps or campground maps. We do not sell reservation software.
A park needing any of those is better served elsewhere on this list, and we would rather say so here than after a sales call.
How the seven actually differ
| Shape | Firms | What that means for a park |
|---|---|---|
| Platform | Indio, RV Park Marketing Studio | The website lives on their system. Ask what happens if you leave. |
| Full-service agency | NetSource Media, King Willy Camping | One supplier for most things. Check depth on each. |
| Specialist | STRYDE, FillMyPark | Narrow scope, done properly. You keep the rest. |
| Project studio | Kickstart Collective | Defined deliverable, known price, then it ends. |
| Data and AI | Insider Perks | Intelligence and automation alongside marketing. |
Those five shapes matter more than any ranking. A park wanting a one-time website and a park wanting somebody to keep asking for reviews every week are not shopping for the same thing.
What to do with this list
- Decide the shape first, using the table above. That removes most of the list immediately.
- Get three quotes from firms of the same shape, so the numbers are comparable.
- Ask the twelve questions in how to choose an RV park marketing agency. Ask us too.
- Check ownership. Who holds the website, the domain, the Google profile and the analytics when the relationship ends?
- Consider hiring nobody yet. Set out in agency versus doing it yourself, which is against our interest and still true.
What is deliberately absent. No star ratings, no scores out of ten, no best overall, and no claim about results any of these firms produce. We have not audited anybody's work, including our own, and inventing a verdict would be dishonest.
Every firm here is a real company serving this industry. Which is right depends on the park, and it is not a question a competitor should be answering for you.
Useful whichever firm you end up choosing.
The free Review-Gap Audit compares the park's public review count against the three parks a camper sees beside it. One page, by email, no obligation.
Prefer email? Write to info@fillmypark.com