How much does an RV park website cost?
Five ways to get one, each with a genuinely different price. What separates them, what pushes a quote up, and the ongoing costs owners forget to add.
There is no single answer, because "an RV park website" describes five different products. A subscription a park builds itself is not the same purchase as a custom build with a redirect plan and a booking integration. Comparing their prices means nothing without knowing which one is being quoted.
Why there are no dollar ranges on this page except ours. We did not verify current third-party pricing before writing this. Quoting figures we have not checked is exactly the behaviour that makes marketing cost pages worthless.
Published website-cost ranges also go stale fast and vary enormously by region and scope. What holds up is what each option is, what moves its price, and what to ask. That is what is here. Our own prices are stated because they are ours to state.
The five options
| Option | What it is | Suits a park that | The catch |
|---|---|---|---|
| DIY website builder | A monthly subscription platform the owner builds on themselves | Has someone with time and reasonable comfort online | The time cost is real and recurring. Booking integration is often the sticking point. |
| Campground platform website | A site offered by the reservation platform, often bundled or discounted | Wants booking and website in one place, with minimal setup | Leaving the platform usually means leaving the site. Ask what happens to the content and the URLs. |
| Template designer | A freelancer or small studio adapting an existing template | Wants something better than DIY without a custom budget | Quality varies enormously. Ask to see three campground sites they built. |
| Custom agency build | A site designed and built for this park specifically | Has complex site types, monthly stays, events, or existing search visibility to protect | The most expensive, and the most likely to be oversold to a park that did not need it. |
| Ongoing maintenance | Not a build at all: keeping an existing site secure, current and working | Already has a sound site that nobody updates | Frequently the right answer when a park thinks it needs a rebuild. |
What pushes a build quote up
- Page count. A five-page park site and a twenty-page one are different projects.
- Whether usable photos exist. No photos means a shoot, or a compromise.
- Who writes the content. Owner-supplied rates, policies and local knowledge cut the cost meaningfully.
- Booking integration. A simple handoff is cheap. Availability displayed on the park's own site is not.
- Existing URLs to preserve. A park with years of search visibility needs a redirect map, and skipping it is how a redesign loses rankings.
- Long-term and event bookings, which often need their own pages and rate logic.
- Multiple properties under one owner.
The costs owners forget
A build quote is not the total cost of running a website. These recur.
- Hosting, monthly or annual.
- Domain renewal, small but easy to let lapse.
- SSL certificate, where it is not included.
- Platform or theme licences, which renew.
- Maintenance: backups, updates, security, uptime.
- Content updates, unless the owner does them.
- Seasonal changes, which happen whether or not they are budgeted.
A cheap build with no maintenance plan is how a site ends up three seasons out of date. And with a booking link that quietly stopped working.
What FillMyPark charges
Website design is quoted per park. A five-page site for a small park with good photos and current rates is one project. A rebuild for a resort with monthly sites, an events calendar and fifteen years of URLs to redirect is another. One published number would be wrong for most parks in both directions.
What we do publish, because it is fixed:
- Website & Local Search Management: $499 a month, plus a one-time $499 onboarding. Ongoing upkeep plus monthly search work, with the Google Business Profile service included in full.
- Website maintenance alone: quoted per park, because it depends on the platform, the page count and how often content changes.
Everything is month to month with no contract. The full package comparison is on the pricing page, and the management-only breakdown is on what website management costs.
Deciding what the park actually needs
The cheapest correct answer is often not a build at all.
A site that works, can be edited, and is merely out of date needs upkeep. Maintenance will not fix a site that needs a developer for every edit, or that has no clear booking path on a phone.
Ten minutes with the website scorecard settles which case a park is in, without talking to anybody. The free audit will also say so plainly, including when the honest answer is one of the cheaper options above.
How to compare quotes properly
- Ask each provider what is included and what is billed separately.
- Ask who owns the domain, the site files and the content afterwards.
- Ask what happens to the site if the relationship ends.
- Ask whether existing URLs will be redirected, and get that in writing.
- Ask what ongoing costs follow the build.
- Ask to see three campground sites they have built.
- Ask what the park will be able to edit itself.
Question two catches the worst outcome in this industry. A park whose domain is registered in a provider's name cannot leave without starting over. That is covered in how to choose an RV park marketing agency.
Get an honest read before requesting quotes.
The free Website and Search Audit checks the current site the way a camper and a search engine each see it, and says plainly whether a rebuild is warranted or an update would do.
Prefer email? Write to info@fillmypark.com