The RV park Google Maps audit checklist

Every check below has a stated pass condition. An owner working through it ends with a list of specific faults rather than a general unease. Run it before the season opens and again at the end of it.

Work in a private browser window, so the results are not shaped by the park's own history.

Findability, checks 1 to 4

1. The listing exists and is claimed. Pass: it shows as verified in the profile dashboard, with a known owner account.
2. There is only one listing. Pass: searching the current name, any former name, and the address returns exactly one pin on this property. Fix in duplicate listings.
3. Searching the park by name returns it first. Pass: the park's own name brings up the park, not a directory page about it.
4. The park appears for a generic local search. Pass: something like the nearest town plus RV park returns this park somewhere in the map results.

Accuracy, checks 5 to 8

5. The business name matches the sign at the gate. Pass: no added keywords, no town appended, no descriptive extras. Names with extras can be edited by Google.
6. The phone number is answered. Pass: calling it from an unknown number reaches a person or a system that takes a message.
7. The address matches what is on the website. Pass: identical wording, not merely equivalent. Consistency is covered in citations and directories.
8. The website link works and is tagged. Pass: it loads the park's own site, and carries UTM parameters as in UTM tracking.

Arrival, checks 9 to 12

9. The pin sits at the entrance. Pass: in satellite view it is on the entrance drive, not in the middle of the acreage.
10. Directions work from every approach. Pass: routes requested from towns in each direction all end at the gate. Fix in wrong map pins.
11. No route uses a track unsuitable for a rig. Pass: the last mile of each route is a road a towed trailer can take.
12. The listing states how late arrivals work. Pass: a camper reading the profile learns whether arriving at eight is possible.

Hours and content, checks 13 to 16

13. Hours are current and match the website. Pass: both say the same thing today. Detail in profile hours.
14. Seasonal dates and holiday hours are set. Pass: special hours exist for the coming season's holidays, set in advance.
15. The primary category is right, with useful secondaries. Pass: it describes what the park is. See profile categories.
16. The description reads as written for campers. Pass: it answers what the park is like and who it suits, without keyword stuffing.

Photos and reviews, checks 17 to 20

17. Photos are recent and show the sites. Pass: the most recent owner photo is from this season, and sites are visible. See profile photos.
18. Guest photos are not the only photos. Pass: the park has posted enough that the first screen is not entirely user-submitted.
19. The newest review is recent. Pass: within the last few weeks in season. Anything older means the asking has stopped.
20. Recent reviews have replies. Pass: everything from the last quarter has a reply, positive ones included.

Attributes and measurement, checks 21 to 24

21. The attributes campers filter on are set. Pass: pets, accessibility, wifi and the rest reflect reality rather than being left blank.
22. Questions on the listing have answers. Pass: no unanswered question sitting publicly, since anyone can answer and the answer sticks.
23. Profile activity is being read. Pass: somebody has looked at calls, direction requests and searches within the last quarter.
24. One person owns the listing. Pass: a named person is responsible, with a second manager account so access never depends on one login.

Working through the results

Fix in this order, because the items differ enormously in what they cost a park.

1. Anything that misdirects a camper: the pin, routing, hours, phone. These lose bookings today.
2. Duplicates, because they get harder to resolve the longer they accumulate reviews.
3. Reviews with no reply, most recent first.
4. Photos, which take an afternoon and are the most visible improvement.
5. Everything else, in whatever order suits.

A park that only ever completes the first group is still substantially better off than one that ran no audit at all.