Google Business Profile checklist for RV parks

Work through this in order. The sequence is deliberate. Ownership and duplicates come first, because effort spent on a listing the park cannot edit is effort wasted. So is work done on the wrong one of two duplicates.

This page is the doing. The Google Business Profile guide is the understanding: why each field matters, and what cannot honestly be claimed about it.

Ownership and access

Do this first. Everything else assumes the park can actually edit the listing.

• The profile is claimed and verified.
• Primary ownership sits with an account the park controls, not a former manager or an agency.
• Any agency or contractor is a manager rather than an owner.
• Accounts belonging to people who have left have been removed.
• At least two people at the park can access it.

Duplicates

Resolve these before adding anything, or the work goes onto the wrong listing.

• Searched the park name for a second listing.
• Searched the previous business name, if the park was ever renamed.
• Searched the address and any former address.
• Checked for separate listings for a store, marina or office on the same site.
• Any duplicate found has been reported for merging rather than deleted outright.

Name, address and pin

These have to match the real world and the park website exactly.

• Business name matches real-world signage, with no keywords appended.
• Address matches the website and the park's directory listings.
• The map pin sits at the entrance campers use, not the property centre.
• The pin has been tested by getting directions to it from a phone.
• Service area settings, if any, reflect reality.

Categories and attributes

The primary category is one of the strongest relevance signals on the profile.

• Primary category describes what the park actually is.
• Secondary categories cover what the park genuinely also offers.
• Categories re-checked this year, since the available list changes.
• Amenities and attributes filled in honestly.
• Nothing is ticked that the park no longer offers.

Hours

Of every field here, wrong hours cause the most direct damage.

• Regular office hours are current.
• Gate hours are explained if they differ from office hours.
• Seasonal opening and closing dates are set.
• Special hours are set for upcoming holidays.
• Hours have been checked since the last season change.

Phone and links

A broken booking link is invisible from the park side and costs bookings silently.

• Phone number matches the website and is answered.
• Website link points at a live page, not an old URL.
• Booking link tested this month by following it.
• Website and booking links carry tracking tags.
• Any other action link offered by Google is set correctly.

Photos

Campers judge on these, and most profiles are carrying only guest uploads.

• Entrance and approach road.
• Each site type, showing spacing and surface.
• Hookup pedestals.
• Office and check-in area.
• Restrooms and showers.
• Laundry and any other amenity worth showing.
• Surroundings that make the location worth stopping for.
• Photos reflect the park as it is now.
• A cover photo has been chosen rather than left to Google.

Description and products

This is where the park states plainly what it is, in text systems can use.

• Description says what the park is, where it is, and who it suits.
• Rig lengths, hookups and site types are mentioned in plain language.
• Long-term or monthly availability is mentioned if offered.
• No claims that cannot be supported.

Posts

Useful for campers reading the profile. Not a published ranking lever.

• At least one post in the last month.
• Posts cover something real: an event, a rate, seasonal availability.
• Each post has a clear next step for the reader.
• A rough posting rhythm has been decided rather than left to chance.

Reviews

Reviews contribute to prominence, and the rules here are strict.

• Every eligible guest is asked for an honest review, with no filtering.
• No incentive is offered, mentioned or implied anywhere.
• Reviews from the last three months all have replies.
• Negative reviews have calm, specific replies.
• Review count and rating have been compared against three nearby parks.

Each season

The recurring work that keeps everything above from drifting.

• Hours, rates and open dates updated.
• Seasonal amenities marked open or closed.
• New photos added.
• Booking link re-tested.
• Categories and attributes re-checked.

Three things this checklist deliberately does not say

Posting on a schedule is not listed as a ranking action. Nor is uploading photos at a set frequency, nor replying within a particular number of hours. Those are good practice for campers reading the profile, which is why they appear at all. They are not published ranking levers, and this page will not present them as such.

Google describes local ranking in terms of relevance, distance and prominence. Its own documentation is worth reading directly rather than through a summary.

What this checklist does is make the profile accurate, complete and consistent. That is the part a park controls.