What a Park Visibility Audit looks like
The audit is free, arrives by email within one business day, and looks like this. The park below is a composite example, not a client, and every number on this page is illustrative.
Every engagement starts with this audit, because a park owner should see the work before deciding anything. The real version covers the same four systems, uses the park's actual public information, and ends with the three clearest priorities. Sometimes the honest conclusion is that nothing is worth fixing yet.
Park Visibility Audit
Cedar Hollow RV Park (composite example) · Prepared from public information only
Snapshot
| System | What the public sees today |
|---|---|
| Reviews | 47 Google reviews, 4.4 rating. The three closest competitors show 118, 141, and 96. Newest review is 7 weeks old. Six of the last ten reviews have no reply. |
| Calls | A test call placed at 7:40pm rang six times and reached a default voicemail greeting with no park name. No text-back followed. |
| Google profile | Claimed and verified. Primary category correct. 14 photos, newest is 11 months old. No booking link. Hours show no seasonal or holiday variations. |
| Website | Loads acceptably on mobile. Rates page footer says "Updated for the 2024 season." Title tags read "Home" and "Rates." No analytics detected, so nothing is being measured. |
Findings, in priority order
1. The review gap is the expensive one High priority
Cedar Hollow holds 47 reviews against competitors at 118, 141, and 96. A camper comparing the short list sees a park less than half as reviewed as every alternative. Review count and recency feed the prominence part of how Google ranks local results. The fix is not asking harder once. It is a consistent, policy-safe request that reaches every eligible guest, plus replies that show the park is listening.
What FillMyPark would manage: request timing and delivery, the past-guest list, reply drafting with owner approval on anything negative, and a monthly count that either grows or explains itself.
2. The evening phone answers nobody High priority
The 7:40pm test call is the whole finding: six rings, a nameless greeting, no text follow-up. Campers plan trips after their own workday. A caller with three parks on the list taps the next number rather than leaving a message. The park's own call log will show how often this happens; that log is worth reading before buying anything.
What FillMyPark would manage: an AI receptionist configured to the park's real details. It answers, captures the booking checklist, texts the booking link, and sends a written summary of every call.
3. The profile is claimed but coasting Medium priority
The foundations are right: claimed, verified, correct category. But 11-month-old photos, missing seasonal hours, and no booking link mean the listing campers actually read is quietly going stale. Wrong or missing hours do the most damage per character of any field on the profile.
What FillMyPark would manage: fresh photos and posts monthly, hours checked against the season, links and attributes kept current, and review replies handled on the profile itself.
4. The website works but proves nothing Lower priority
The site loads and reads fine, which puts it ahead of many. The leaks are quieter: generic title tags that waste the park's search shelf space, and a rates page that announces its own age. No analytics either, so nobody can say what the site produces. Fix measurement first; everything after that becomes visible.
What FillMyPark would manage: maintenance, technical and on-page SEO, monthly content improvement, and plain-language reporting on what the site actually produced.
The three clearest priorities
- Start a policy-safe review request flow and work the past-guest list. The gap of 49 to 94 reviews against the nearest competitors is the most visible difference a camper sees.
- Cover the evening phone. Read one month of the call log first so the decision rests on the park's own number, not an industry claim.
- Refresh the Google profile this month: current photos, seasonal hours, and a booking link. This is the cheapest fix on the list.