Schema markup for RV parks

Structured data is a block of code stating what a page is about, in a format a search engine does not have to interpret. It does not improve ranking. What it can do is make a page eligible for a richer result, and help a search engine connect the park to the right entity.

Most advice on this subject is written for businesses in general. The park-specific part is the choice of type, and the obvious answer is wrong.

Campground, not RVPark

Schema.org publishes both types. The names suggest an RV park should use RVPark. Checking how each type is defined says otherwise.

That distinction decides the recommendation. Google's supported local business rich result is built on LocalBusiness. A park marking itself up as RVPark has described itself as a structure rather than a business.

Campground carries the full set of business properties, and it is far more widely used. That matters for a vocabulary that only works when it is understood. Both facts were checked against the Campground definition and the RVPark definition on 28 August 2026.

What Google still supports

Worth separating from what schema.org publishes, because the two lists are not the same. Google documents the features its search results actually use, and that list is shorter than the vocabulary.

Relevant to a park, as of Google's list updated 15 June 2026:

• Local business. The main one. Hours, ratings, directions and actions in the knowledge panel.
• Organization. Logo, legal name, contact details, identifiers.
• Breadcrumb. Shows the page's position in the site, and appears in results.
• Article. For blog posts and guides.
• Review snippet. Can apply to a local business, with strict rules about whose reviews they are.
• Event. Genuinely useful for a park running a season of them.
• Image metadata and Video, where a park has either.

A verified Campground block

Placeholders throughout. Every property below is defined on Campground through its LocalBusiness and Place parents.

{
  "@context": "https://schema.org",
  "@type": "Campground",
  "@id": "https://example.com/#campground",
  "name": "Cedar Ridge RV Park",
  "url": "https://example.com/",
  "telephone": "+1-555-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1200 County Road 14",
    "addressLocality": "Cedar Ridge",
    "addressRegion": "TX",
    "postalCode": "75000",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 32.000000,
    "longitude": -97.000000
  },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
    "opens": "08:00",
    "closes": "17:00"
  }],
  "priceRange": "$$",
  "image": "https://example.com/images/entrance.jpg",
  "sameAs": ["https://www.facebook.com/example"]
}

Two notes on the coordinates. They should be the entrance, matching the map pin, for the reasons in fixing a wrong map pin. And every value has to match what is visible on the page and on the Google listing.

The rules that get parks in trouble

• Do not mark up anything not visible on the page. Google's guidelines are explicit, and this is the most common violation.
• Do not mark up reviews collected on Google as though they belong to the site. Review markup has rules about whose reviews are eligible.
• Do not invent an aggregateRating. It must reflect real reviews the site actually holds.
• Do not mark up the same business twice on one page with different identifiers.
• Do not let the markup drift from the hours and phone number on the page. The contradiction is worse than no markup.

Testing it

Two tools, and they answer different questions.

Google's Rich Results Test says whether the markup qualifies for a Google feature. The Schema Markup Validator says whether the markup is valid at all. A block can be valid and still qualify for nothing, which is normal and not a fault.

Test after any change to the header or footer, since that is where site-wide markup usually lives. Then check Search Console periodically, because errors appear there weeks after a change nobody connected to it.

What to expect

Not more traffic on its own. Structured data does not rank a page.

What it does is make a page eligible for a richer appearance. It also gives a search engine an unambiguous statement of what the park is and where. That matters more as AI-driven search reads sites rather than ranking them.

An hour of work, done once, checked twice a year. Where it sits in the wider job is in the technical SEO checklist.