On-page SEO for an RV park website

On-page SEO is making a page unmistakably about the thing somebody searched for, and easy to act on once they arrive. Both halves matter. A page that ranks and converts nobody has solved half the problem.

1. Answer the question in the first two sentences

The most valuable and most neglected item on this list.

A camper landing on a pet policy page wants to know the policy. Not the park's history, not a welcome message. The answer, then the detail.

This has become more important as search results and AI summaries pull a direct answer from a page. A page that buries its answer under three paragraphs of scene-setting rarely gets quoted.

2. Write the title tag for a person

Between roughly 50 and 60 characters, with the distinguishing thing first.

A title reading Home is telling a searcher nothing. A title reading Riverside RV Park, Full Hookups near Cedar Ridge, TX tells them what it is, what it has and where it is.

One caution. The park's Google Business Profile name should stay exactly as the sign reads, with no keywords added. The website title tag is a different field with different rules.

3. Use one H1, and make it the subject

One per page, describing what the page is about. Not the park name on every page, which tells a reader nothing about where they have landed.

Headings below it should be the questions a camper would ask, in the order they would ask them.

4. Write meta descriptions that earn the click

They are not a ranking factor. They are the sentence a searcher reads before deciding, which makes them worth writing anyway.

Roughly 150 to 160 characters. Say what the page holds and give a reason to choose it. Google may substitute its own text, and it does so more often when the description is weak.

5. Give every page one job

A page about monthly rates should be about monthly rates. A page trying to cover rates, amenities, directions and the history of the property is not clearly about anything.

This is where parks under-build. Most park sites have a handful of pages carrying every topic at once. They should have a page each for the things campers search separately.

6. Build location and amenity pages that are genuinely different

Real pages, with real content specific to each.

Cloning one page and swapping the town name produces doorway pages, which are against Google's guidelines and are also obvious to a reader. If there is nothing distinct to say about a location, that page should not exist.

What a genuinely useful version looks like is in location pages for RV parks and amenity pages.

7. Link between pages with descriptive text

Internal links tell a search engine which pages exist and how they relate. They also carry campers around the site.

• Describe the destination in the link text. Click here describes nothing.
• Link from a page to the pages that answer its follow-up questions. A rates page should link to what is included.
• Make sure every page has links pointing at it. A page nothing links to is hard to find and hard to crawl.
• Do not link the same phrase to different places, which confuses both readers and crawlers.

8. Treat images as content

At a park the photographs are much of the reason somebody books, and they are usually the reason a site is slow.

• Descriptive file names. A photograph named pull-through-site-full-hookup says more than one named IMG_4471.
• Alt text describing the picture, for readers using a screen reader first and search engines second.
• Compressed and correctly sized, which is covered in the technical checklist.
• Real photographs of this park, since stock imagery is recognisable and it costs trust.

9. Put the call to action where the decision happens

Not only at the bottom. A camper convinced halfway down should not have to scroll to act.

Be specific about what happens next. Check availability tells somebody more than submit. And on a phone, the number should be tappable everywhere it appears.

10. Keep the pages current

Rates, season dates, amenities and policies all change. A page describing last season is worse than no page, because a camper who acts on it arrives with wrong expectations.

One pass before the season and one after covers most of it.

What on-page work cannot do

It cannot make a page rank for a search the park has no business answering. It cannot compensate for a site nobody links to or talks about. And it cannot fix a park that is genuinely not what a camper is looking for.

What it does is make sure a park that is a good match is recognisable as one. That is most of the available gain at most parks.